product & 0→1 case studies

The Catalogue

2 case studies in product & 0→1

0→1· SquadStack· 2024
Saving the Company in 3 Weeks: Telecaller Onboarding
SquadStack's margins were bleeding through BPO middlemen. A war-mode redesign of telecaller onboarding cut acquisition cost to a quarter, by making the experience good enough to stop paying people to finish it.
Design leadership· Porter· Dec 2024 → present
The Partner Experience Paradox
Porter's driver-partner app shows 4.7★ across 530k+ reviews, a number that quietly argues against change. I built the case that the rating was a mask, then the strategy, principles, architecture, and phased plan to rebuild the app 7.5 lakh+ partners earn on.