I design systems
that defy defaults.
Product designer at Porter, running the design org's Gen-AI program. I care as much about sharpening the axe as cutting the tree. When the tool I need doesn't exist, I build it.
chapter ii · selected work
Selected work.
0→1· SquadStack· 2024
Saving the Company in 3 Weeks: Telecaller Onboarding
SquadStack's margins were bleeding through BPO middlemen. A war-mode redesign of telecaller onboarding cut acquisition cost to a quarter, by making the experience good enough to stop paying people to finish it.
Design systems· SquadStack· 2023–2024
Ending Colour Chaos: a Token-First Design System
Two product surfaces, three primaries fighting for the same buttons, components breaking on BPO-floor monitors. A bottom-up initiative that became a funded design-system program at SquadStack.
AI· Porter· 2025
CopyCat: AI Copy That Partners Actually Understand
Over 80% of Porter's delivery partners struggle to read the app's English copy. CopyCat pairs a persona-first tonal matrix with AI tooling so every screen speaks partner. Built the framework and the working product; it won the productivity track at Porter's company-wide AI hackathon and entered the org's workflow.
Design leadership· Porter· Dec 2024 → present
The Partner Experience Paradox
Porter's driver-partner app shows 4.7★ across 530k+ reviews, a number that quietly argues against change. I built the case that the rating was a mask, then the strategy, principles, architecture, and phased plan to rebuild the app 7.5 lakh+ partners earn on.
AI-assisted design· Porter· Apr–Sep 2025 · live
Porter Prime: The Gemstone Journey
Porter's partner-loyalty program had stopped doing its one job: telling partners what winning looks like. I used AI to explore 12 narrative directions, authored the two finalists, and the concept the team shipped turned tier status into something you can see.
Prime support tickets −80% (team-reported)
From chatbots to org mandate.
Every commit below is real, dated, and verified. Watch the altitude.
The basics
Chatbots become daily practice. Honest start, no inflation.
Communication Framework
Tonal matrix + custom GPT for partners who read by keywords and visual cues.
read the case ▸09 may 2025Design Day
LoRA training, image gen, music, avatar video. The whole team hands-on in a day.
see the build ▸Porter icon generator
Brand-true icons on demand.
CopyCat wins the hackathon
The framework became a product. Productivity track.
wonsee the build ▸11 sep 2025Prime 2.0 ships
12 AI narratives seeded both finalist concepts.
see the build ▸Named Design × AI driver
The org mandate. The branch forks here.
forkAI Product Builder
Phase 1 complete, Phase 2 running. The team builds its own tools now.
see the build ▸2026 · interventionsToken audit, north star
698 tokens, machine-readable, zero drift. UAT automation unlocked.
read the case ▸the proof
Enough talk.Go look.
Program· in progress
Gen-AI L&D Program
Director-approved, org-wide program upskilling designers to work with AI: weekly 1.5h sessions across skill-up, tool-building, and workflow phases.
Tooling
A Rubric That Doesn't Drift
A heuristic + accessibility evaluator for mobile screens (Nielsen, WCAG, and platform patterns), published as a public package.
Product
Unjargon
Explains dev jargon to designers in plain language. A shipped public product, live on the web.
Build
Macropad: every shortcut, one glance
A companion web app for my macropad: layers mapped onto an interactive render, editable bindings, installable as a PWA. Designed, built, and shipped solo.
System· in progress
Second Brain: Knowledge OS
A git-versioned, AI-run knowledge base, with its bookkeeping layer extracted and published as three Claude skills. Built for me; the method is scaling toward an org-wide knowledge plan.
Tooling· in progress
Forge: Per-Designer AI Tutor
A personal AI tutor for each designer on the team: curriculum-aware, paced to the individual.
chapter iv · in the field
The rooms I show up in.
Conferences, meetups, and the sessions I run. Every tile links to the quest note I wrote from that room.
Razorpay · Bengaluru · 2026
AI × Design Meetup
Dubai · 2026
DDX Dubai
Atlassian × Friends of Figma · 2025
Future of Design
Bengaluru · 2025
DesignUp E5
my first conference · 2025
Kyoorius Design Yatra
Porter · ran it · 2025
AI Playground Day
Figma · Bengaluru · Nov 2025
Shipped: India builds with Figma
Porter · won it · 2025
Porter AI Hackathon
chapter vi · voices
Word on the street.
I had the privilege of working closely with Zain on several high-impact projects over two years. He was always on point in delivering high-quality user interfaces and prototypes, often coming up with creative solutions under tight timelines.
A standout example of his work was redesigning the onboarding and screening flow for our supply-side mobile app, where his expertise in interface design, prototyping, and UX led to higher profile completion rates and a reduction in customer acquisition cost (CAC).
His quick turnaround time and proactive approach helped keep everything moving forward, and he was always a pleasure to collaborate with. I have no doubt he’ll keep doing great things in his career and continue making a positive impact wherever he goes.
Dalton Pereira
Design Leader at SquadStack
hi, I'm
Jainulabudeen
product designer · bengaluru
I keep a second brain. This site runs on it, so ask it anything.