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2026-01-08 · conferences · genai · design-systems

From interface designers to intelligence designers

Five takeaways from Myntra Design MYX'25 — generative UI, design systems as MCPs, and why taste and curation become the biggest asset once building gets easy.

Myntra Design MYX'25
Myntra Design MYX'25

Draft: Zain's voice pass pending. Adapted from a LinkedIn post; he reviews before this publishes.

I attended Myntra Design MYX'25 recently, and one theme was unmissable: the definition of "what a designer does" is expanding fast. Huge credit to Shayak Sen and the Myntra Design team — the branding, visuals, and motion design were genuinely top-tier.

Five things I took away

  1. Generative UI (Parikshit Deshmukh). Why should AI reply with text when it can reply with an interface? We're used to scarce content; now we're flooded with AI text that's hard to consume. His product, Thesys, converts intent into interactive, contextual interfaces — progressively revealing what you need, when you need it, instead of another wall of paragraphs.

  2. AI is like electricity (panel: Shayak Sen, Subroto Bagh, Anuj Rathi, Ranganath Krishnamani). A general enabler that needs designers to build the useful things on top of it. Our skills have to stretch both directions — forward into business strategy, backward into tech and multimodal. When building is easy, taste and curation become your biggest asset.

  3. Your design system needs a brain (Ishan Nahata, Razorpay). My favorite technical takeaway — Razorpay turned their Blade design system into an MCP: a plugin that reads a sketch or screenshot and suggests the exact components to use. It kills newbie overwhelm and cuts search time to seconds. Built by a product designer, not a dev.

  4. Curiosity is a creative multiplier (Sumit Bedi). Move from "imagine if…" to "check out what I built." Don't let ideas die in your head — use AI to make them real instantly.

  5. Storytelling at scale (Sourajit Sengupta). Razorpay produces ad films at 80% less cost and 4x the speed using AI. The lesson wasn't "it's a shortcut" — it takes deep narrative control. AI is the camera; you're still the director.

The reflection

We're moving from designing artifacts to designing intelligence — designers building plugins, training MCPs, directing AI films. That's not a hypothetical shift anymore; it's what the room was actually doing.